OUR CULTURE
We love riding bikes. Everything we do has grown out of that simple fact. Whether it was watching the greats like LeMond and Hampsten in the Tour de France, racing in the local crit, or just out on a coffee ride, bikes and cycling culture fuel every one of our ideas and products. Road bikes, gravel bikes, mountain bikes… if it has two wheels and pedals, we’re in.
Just as the love of bikes fuel our bodies, coffee fuels our brains. We especially love supporting craft coffee roasters, and more and more are popping up nearby, so there is never a shortage of liquid gold at the world headquarters.